
Playtech is one of the world’s leading Omni-channel B2B Poker suppliers, actively investing in the continued development of new technology, product features, game content and retention tools. Our iPoker network is one of the most successful models in the industry, developed around an excellent liquidity pool and attracting 1.3 million unique players (330,000 a month) across European regulated markets in 2021.With software and services designed to comply with regulatory requirements in multiple jurisdictions, our network is primed for international expansion across regulated markets.
Our technology and network infrastructure delivers everything an operator needs to power their Poker business, including the ability to launch bespoke, fully branded poker rooms with a range of customization features, supported by premium back-end player management and marketing tools. Our mission is to create an enhanced player experience, focused on fun, varied and engaging gameplay.


INDUSTRY-LEADING NETWORK MODEL AND SERVICES
Established in 2004, Playtech’s iPoker network is home to many of the best-known names across Europe’s regulated markets, giving us vast experience in international expansion. Our software offers regulatory compliance across key jurisdictions including the UK, Italy, France, Spain, Denmark, Belgium, Bulgaria, Sweden, Finland, Malta, Estonia, Austria, Latvia, Switzerland and Colombia. With significant experience of large-scale shared liquidity projects across major Europe markets, Playtech is ideally positioned for any such future projects; for example, should shared liquidity across US states or other locales become a possibility.

FAST, SMOOTH ONBOARDING AND INTEGRATION
Our fully responsive web client is the seamless way to bring a rich Poker offering to your players. Its standalone ‘direct game launch’ mode means a game can be integrated into any web page with just a link, and then launched directly from any banner or a Casino gallery, creating greater marketing opportunities and a smoother player experience.

EXTENSIVE CONTENT SELECTION
Playtech’s unrivalled Poker portfolio includes a range cash games, such as Texas Hold’em and Omaha, scheduled multi-table tournaments (MTTs) in a range of formats (Knockout and Progressive Knockout, Freezout, Multi-Entry and Re-Entry Flighted tournaments) and Sit & Go – a three-hander ‘turbo speed’ game. An extensive selection of table stakes and buy-ins is available. Additionally, our exclusive Age of the Gods™ Twister Poker Twister – a faster variation on the Twister format, designed to create constant action on the tables – has become one of our most popular variants, as well as offering the ideal cross-sell opportunity.

POWERFUL PLAYER ENGAGAMENT TOOLS AND BI-DRIVEN MARKETING SOLUTIONS
With tools including 'Churn Prediction and Prevention', 'Player Lifetime Value prediction', 'Player segmentation' and 'Feature A/B Testing', you can manage every stage of the player lifecycle to create the most effective, engaging journey. Our Event-Based System (EBS) promotion creation and customisation tool, not available on competitor networks, is directly connected to our BI system, giving operators the tools they need to create a real-time, personalized experience for their players. Create segmented missions for engagement via gamification; configure random rewards promo tools such as scratch cards and the bonus wheel; or, on request, take advantage of private promotion creation services.
